‘Nannaku Prematho’ Makers Offers Unconditional Apology, Changes Poster After Minority Commission Chairman Abid Rasool Khan’s Intervention
By Ahmed Mohiuddin Siddiqui
The makers of the Telugu film – Nannaku Prematho offered an unconditional apology and changed the poster of the film on Sunday after protests from the Muslim community in Telangana. The A. P & Telangana Minorities Commission Chairman Abid Rasool Khan promised ‘action’ in a late night tweet to me. It had the desired effect within hours.
The producers of Nannaku Prematho issued the following statement offering an unconditional apology to the members of the community (Read Muslim), whose religious sentiments were hurt: ‘It has come to our notice that some members of a religious community have been offended by a background image used in a song poster of Nannaku Prematho. We respect the religious sentiments of the community and have replaced the image with a new one. The offending background has also been removed from the film. We offer an unconditional apology to the members of the community for any offence caused to religious sentiments because of the background image. We have never been against any community, nor do we bear any ill will towards any community.We believe that every community has the right to live with dignity, honour, and freedom. The poster design was an accident and it was not intended as an act of malice.’
Earlier, a complaint was lodged with the Minorities Commission against Nannaku Prematho by one Khaja Tanveer Ahmed. The complainant alleged that the film’s poster had portrayed the film’s heroine in an obscene poster with the name of ‘Allah’, Prophet Mohammed and some Quranic verses. The Commission registered case number 09 of 2016 and issued show cause notices to Police Commissioner of Hyderabad and Officer-in-charge, Regional Censor Board asking them as to why criminal cases should not be filed against the producer, director, actor as well as other responsible persons.
The unconditional apology is tendered. The change of poster has taken place. The film industry — Telugu or Hindi needs to be alert so as not to hurt the religious sentiments of any community in the future.